Promo 2020 - BHD León

BHD León Bank is an institution that offers financial services and specialized products for their different customers.

Problem

The brand needed awareness to communicate the promo and it had to work

with almost no budget.

Solution

We turned an influencer coverage into a digital campaign. Using a comedian influencer to spice up a concept that was already funny for our target. We developed key messages and organized a Messaging Framework to touch the important questions about the promo.

By implementing Influencer Marketing, we amplified the reach and brand awareness, helping the brand to connect with different targets.

Expectation

Dr. Sanchez - Medical visit

Easy to participate

Credits

Brand
Banco BHD León

Category
Finance

Agency
Grupo Peña Defilló

Creative
Lorena Borquez

Production Company
Cohete

Content Manager
Lorena Borquez

Art Director
Johnny Calderon

Year
2020

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