A children's world

For NIDO®'s Instagram we are looking to create a world outside of the ordinary, that wouldn't have any rules, following the NIDO® philosophy of "Nutre su libertad de ser", translated as "nurture their freedom to be".

NIDO is a dairy product for children in the process of growing up, designed to provide
the correct nutrition in the 2 earlier stages of their lives.
How did it work?
Every post worked by itself and had a purpose, but the combination of all of them tells the story. Using arranged objects and non-professional children we created 12 different scenarios where the only limitation was the kid’s imagination.
Final Result
The content worked by itself, but we also got material for making other imaginary worlds.
Credits
Brand
NIDO de Nestlé
Category
Child nutrition
Agency
McCann SD
Creative
Lorena Borquez
Art Director
Gabriel Jiménez
Year
2018
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