Context
Mastercard is a multinational financial services corporation focused on reshaping the digital economy so everyone can realize their ambitions.
They needed part two of a campaign that was positioned but said too little information about the benefits, it felt too serious, and it lacked emotional connection.
Concept
Start Something Priceless
Start Something Priceless
The campaign invites you to get inspired, live new experiences, and make new connections, with all the benefits you have thanks to Mastercard.
Unlimited Reasons To Start Something Priceless.
English speakers versions - Jamaica
Spanish speakers versions - Dominican Republic
Credits
Agency
McCann SD
McCann SD
Creative Director
Hector Chiang
Hector Chiang
Year
2019
2019