Context
In these times, where everything moves super fast, it's instant and immediate. It becomes so easy to get lost, forget to take care of ourselves, and slowly start to fade away.
Rational
Caserío is an ally that, through food, has always helped you feel free, comfortable, and at ease with yourself.
This summer mission was to help bring out that inner glow we know you have,
allowing you to look as well as you feel.
allowing you to look as well as you feel.
KEY VISUAL
![](https://cdn.myportfolio.com/f498b960-a01c-4346-8893-27b79643c6e5/17bfc145-0e00-4b25-bae2-4b2c41b55da8_rw_3840.png?h=5150767097ca4c734933cc496a686ca2)
A space where you can engage in activities designed to relax and liberate you.
Helping you bring out your inner glow this summer.
Helping you bring out your inner glow this summer.
![](https://cdn.myportfolio.com/f498b960-a01c-4346-8893-27b79643c6e5/b1e4a5db-bd35-42d0-979d-47c51dcf6ee3_rw_1920.png?h=b744a0edacdee588465cc97f5aa7caa3)
![](https://cdn.myportfolio.com/f498b960-a01c-4346-8893-27b79643c6e5/b273d398-dfbe-4c26-a3cd-2cf74af57e2e_rw_1920.png?h=f905dd85f4f1730d748b86d00d1590c5)
POINT OF SALE
![](https://cdn.myportfolio.com/f498b960-a01c-4346-8893-27b79643c6e5/df2142a1-b369-44ff-80ba-dba9c54f193b_rw_3840.png?h=61c6e2b8380a79c55cfd4da9a80a789f)
![](https://cdn.myportfolio.com/f498b960-a01c-4346-8893-27b79643c6e5/d37ebb14-0a94-45c9-bc3f-3f3b3b1d5832_rw_1920.png?h=abe987abfad9138bcf66b68afff7caf8)
![](https://cdn.myportfolio.com/f498b960-a01c-4346-8893-27b79643c6e5/b350a8c1-8ef4-4916-a7ce-06947003fa45_rw_1920.jpeg?h=8e0e7fda53897f5b7d1a52f035bfa033)
![](https://cdn.myportfolio.com/f498b960-a01c-4346-8893-27b79643c6e5/06e01cc9-3e7e-4a60-b8c1-ac126ec2e089_rw_1920.jpeg?h=c06b246443165c4b9e68dcc9d06fa893)
REGISTER
![](https://cdn.myportfolio.com/f498b960-a01c-4346-8893-27b79643c6e5/77c2cdb8-7db5-4302-8192-5b6dafe77cb4_rw_1920.png?h=393a9bdc356e5a73ace53a939f079448)
![](https://cdn.myportfolio.com/f498b960-a01c-4346-8893-27b79643c6e5/35cafa1d-9b18-4e49-836d-ed3e59db3e03_rw_1920.png?h=1ae3e6b877ae0b60cbb89a611c92d84d)
![](https://cdn.myportfolio.com/f498b960-a01c-4346-8893-27b79643c6e5/438f786c-f29a-4a56-8a7a-2b7acbf8c7a0_rw_1920.png?h=7e2f5446c41dd78fa2fadd5d03becf2a)
ENTRANCE TICKET
![](https://cdn.myportfolio.com/f498b960-a01c-4346-8893-27b79643c6e5/67289018-28a1-4abb-be10-79457049f7b0_rw_1920.png?h=a3c364babf050ae2e48dbe3628500d12)
Disclaimer: This was a proposal that the brand dismissed.
Credits
Category
Food
Food
Agency
MullenLowe Interamerica
MullenLowe Interamerica
Year
2022
2022