The Hot Dog No One Could Resist

Fränk's is a sausage brand witch true differentiation factors are its variety of flavors and its humorous tone.

Context

Since the product was never launched because of Covid-19, it was an unknown product and sales were really low.

Focusing on variety, the brand needed a way to tell the world it existed, while showing how good can its product be. With a little fun...

This is the story of the Hot Dog that everybody wants.

Graphics showcase the irresistible side of Fränk's by focusing on the appetite appeal
and keeping the product in the spotlight.

Radio Ad - Jingle

Supermarket audible Ad

Results

As a result of the campaign launched and the content strategy displayed in the past year, we see an increase in the engagement rate on Instagram from 0.40% to 11.63%, and the brand's community grew by 122.93% on Instagram and 70.96% on Facebook.

Credits

Creative Director
Freddy Montero Galva

Creatives
Lorena Borquez
Joan Díaz

Designer
Miguel Monegro

Art Director
Jean Velázquez

Brand
FRÄN'S

Category
Food

Agency
MullenLowe Interamerica

Year
2022

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