This Halloween will be monstrous, and we'll enter the conversation just like only Frank’s can.
Turning it into an opportunity to try Frank's monstrous variety of sausages.
Idea
We created a seasonal edition package that had a mix of Frank's sausages so that new users could try the wide variety we offer without needing to buy full packages of a single flavor.
It was also a way of doing a sample of 5 flavors without the risk of getting Covid-19.
Point of sale
Influencers toolkit - Special Edition
Disclaimer: This was a proposal that the brand dismissed.
Credits
Creative Director
Freddy Montero Galva
Freddy Montero Galva
Creative Lead
Lorena Borquez
Lorena Borquez
Art Directors
Jean Velázquez
Stephany Mesa
Jean Velázquez
Stephany Mesa
Brand
FRÄN'S
FRÄN'S
Category
Food
Food
Agency
MullenLowe Interamerica
MullenLowe Interamerica
Year
2021
2021