For Black Friday of 2019, the dynamic of the offers where especially complicated,
so it was crucial to find a way of telling all the different promotions occurring
in completely different periods of time.
Process
For the “Black Friday Festival BHD León” we analyzed the best-selling products,
created the profiles, and assign the customer personas. By implementing Influencer Marketing,
we amplified the reach and brand awareness, helping the brand to connect with different targets.
We developed key messages and organized a Messaging Framework to answer the important
questions about what was going on with the brand on Black Friday.
Credits
Brand
Banco BHD León
Banco BHD León
Category
Finance
Finance
Agency
Grupo Peña Defilló
Grupo Peña Defilló
Creative
Lorena Borquez
Lorena Borquez